A consumer is a person who is the final users of products or services. Consumer awareness is about making the consumer aware of his/her rights. The rights of consumers must be informed to the consumers and should do all necessary precautions in order to protect their rights. For this, procedures and rules should be simplified in a way that producers and consumers get benefited out of that. The complete consumer protection is only possible through consumer awareness and education. Unfortunately cheating by way of overcharging, black marketing, misleading advertisement etc. has become the common practice of greedy sellers and manufactures to make unreasonable profits and without heed to confer consumer rights and interests. Consumer rights awareness is about making the consumer aware of products or services; however, this is largely unknown to many citizens especially at rural areas irrespective of whether they are educated or uneducated. The rural consumers are known to earn low income, have low level of literacy, low level of awareness, asymmetric information, inadequate communication and transportation facilities.